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By Ali Bouzerda
FEZ, Morocco, Sept 17 (Reuters) - Morocco will soon issue a
white paper setting out plans to modernise and expand its
multi-billion dollar handicraft industry, of which its Berber
carpets are one of the most popular products.
``The white paper's main target is to create an environment
and conditions to boost the handicraft sector and make it one of
Morocco's locomotives of economic growth and development,'' Ahmed
Lahlimi, Minister in Charge of General Affairs told Reuters in
an interview on Monday.
The sector's overall output represents 19 percent of
Morocco's $36-billion Gross Domestic Product (GDP) and the
government hopes to more than double this.
The industry also employs 20 percent of the North African
country's 10-million workforce, mainly in small and medium sized
businesses.
Lahlimi said the decision was taken during a seminar held in
the northern city of Fez over the weekend attended by 1,200
people.
Fez is Morocco's traditional production centre for textiles,
leather, silver and copper handicraft products.Morocco's
handicrafts products are exported mainly to Europe and the
United States.
QUALITY COMES FIRST
Lahlimi, who presided at the meeting and who is a close aide
of Socialist Prime Minister Abderrahamne El Youssoufi, said the
industry needed upgrading and re-organisation.
``There is only one way for Moroccan products to be
competitive on the international market, that is quality and
innovation,'' Lahlimi said.
Lahlimi said the government has drawn a long-term plan aimed
at improving the sector's production.
``In line with the tourism development strategy, we target
the figure of 15 billion dirhams ($1.34 billion) as receipts in
hard currency and creation of 450,000 jobs by 2010 thanks to the
handicraft potential,'' the minister said.
The tourism ministry has earlier this year launched a
campaign locally and abroad aiming to attract 10 million
visitors by the year 2010 compared to around 2.5 million
tourists in 2000.
One of the main hard currency earners, the tourism sector
has improved its receipts in the first half of the year by 45
percent to $1.16 billion compared with the same period last
year, official data showed.
Moroccan authorities plan to invest up to $5.2 million in
six seaside resorts to boost the tourism sector in the 10 coming
years.
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